Teppo Salmia – Chief Business Architect

Seeing measurable benefits from applying Product Lifecycle Management (PLM) in their operations is what makes our customers take the decision to invest in PLM. Each customer is different, and the business architect is in a key position in defining what that benefit can be for each customer.

Business architects have an opportunity to discuss with representatives of all organizational levels at our customers. It is not uncommon that e.g. design engineers perceive the challenges differently from middle and top management, and the business architect needs to be capable of extracting the true issues that need fixing.

Working with a wide range of customers requires a thorough understanding of various industries, various business models, and various business processes applied by the customers. It is motivating to have a chance to review existing business practices, and together with the customers look for ways to improve them and to define how to apply PLM solutions to best support the new practices.

Being able to identify which aspects of PLM suit each customer, and what the value is, is however not enough. Communication and presentation skills are a vital part of any business architect’s toolbox. Communicating the reasons for process improvement, and the benefits PLM has to offer can be an overwhelming task. Thus, a business architect has to be able to formulate a clear and concise message and target that message at different audiences, in order to get the necessary buy-in.

In my role as the Chief Business Architect, I get to use all the knowledge I have accumulated on PLM in different industries over the past 25+ years. That however is not sufficient to serve our customer's interests in the best way possible. As a result of digitalization has taken off in earnest, our customer's businesses are undergoing a tremendous transformation. Likewise, the PLM domain is now undergoing probably the most significant transformation since its inception. Siemens has already invested billions of Euros in PLM and digitalization and has publicly stated they will continue to invest in this area. There is a constant stream of new features, and even entire solution domains being introduced. Since IDEAL PLM works with Siemens’ solutions, this provides me as a business architect an exciting opportunity to learn how cutting-edge global businesses improve their operations, and how I can apply that knowledge for the benefit of our customers.